Content Strategist at Candor
Discover how to leverage advanced persona development to reduce bias, understand target audiences and shape strategic messaging that resonates. By identifying motivations, pain points, behaviors and cultural contexts, we craft campaigns that capture attention and inspire action. We’ll share tips for how to create personas and share examples of how they’ve impacted campaign strategies and messaging
Bio:
With a knack for building research programs that identify strong messaging and strategic opportunities, Bowie Rowan plays a key role in research and brand development at Candor, ensuring messaging resonates with target audiences. Bowie has over 15 years of strategy and branding experience across varied industries.