April 16-17, 2026

Woman with orange shirt

Bianca Flores, PhD

Marketing Communications Manager | IMMY

AI Won’t Save Bad Questions: A Scientist’s Guide to Market Research

Day

Thursday

Time

1:03 pm

Room

TBD

About the Talk
How to ask better questions, use AI as a tool without hallucinations
About the Speaker

Bianca Flores is a PhD trained neuroscientist turned marketing strategist passionate about bridging science, storytelling, and technology. She earned her doctorate in Neuroscience from Vanderbilt University, where she studied rare diseases of the peripheral nervous system.

Bianca has led psychographic modeling and AI research with General Intent, a start up based in San Francisco, and developed Corazón Sazón—a startup supporting Latiné-owned businesses in Oklahoma. She now serves as a Marketing Communications Manager at IMMY, a biotechnology company in Norman. Her work helps organizations use AI thoughtfully—not to replace creativity, but to amplify it.

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