March 4 - 5, 2027

Clay Miller

VP of Strategic Communications - Flight

The Map, the Monster and the Mission: A Storytelling Framework for Leading Teams and Moving Audiences

Day

Thursday

Time

2:07 pm

Room

Room #3

About the Talk
Marketing leaders are professional persuaders — whether we’re guiding our teams, advising clients, or shifting audience behavior. At the intersection of these disciplines lies the ancient art of storytelling. In this breakout session, we’ll explore how marketing leaders use narratives to create buy-in, break through resistance, and move audiences to action. Attendees will walk away with a practical, repeatable approach to persuasion that sharpens the message and strengthens alignment.
About the Speaker

Clay Miller is Vice President of Strategic Communications at Flight. A copywriter and creative director by trade, he boasts more than 20 years of strategic marketing experience. Clay’s work has garnered hundreds of awards, including multiple Tellys, ADDY Best of Shows, ADDY Best of Copywriting, the Jef Fontana Humor Award, and publications in Print Magazine and Communication Arts. He is a former lecturer and adjunct professor of Advanced Copywriting at the University of Oklahoma.

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