Year: 2025

Erin Robinson

“Breaking Through the Noise: How Emotion-Driven Marketing Wins” explores how brands can stand out in an AI-driven world by prioritizing emotional connection. Despite technological advances, consumers value human moments over material purchases, yet experience little joy in their daily lives. Modern consumers are increasingly fluid in their brand choices, making emotional engagement crucial for loyalty. […]

Bowie Rowan

Discover how to leverage advanced persona development to reduce bias, understand target audiences and shape strategic messaging that resonates. By identifying motivations, pain points, behaviors and cultural contexts, we craft campaigns that capture attention and inspire action. We’ll share tips for how to create personas and share examples of how they’ve impacted campaign strategies and […]

Andrew Schlecht

Bio: Podcast host and producer since 2012, and is the founder of Down to Dunk and OKC Dream Team podcasts both centered on the Oklahoma City Thunder. Andrew is currently the executive producer of NBA podcasts at the Athletic, part of the New York Times.

KEYNOTE: Emily Cohen

Do some or all of your clients misbehave? Do you do great work but feel under-appreciated, undervalued, and/or underpaid? Well, perhaps it’s your own fault! Yes, clients can be challenging and difficult. Duh! But, if we truly look deeply at ourselves and our industry, the bigger and more important question is: What can we do […]

Team Factor

We will talk through how to track profitability by project/client so you can back into your prices and make sure you’re making a healthy margin. We will also leave space for people to ask their own questions and get their own answers. Bio: Rachel, Stacey and Lisa all met each other working for a Fortune […]

David Christopher

We built a free AI tool called ISO AI, which our customers use daily for research. This is the story of that chatbot—what it taught us about our customers and how it created a marketing flywheel with the potential to double the effectiveness of our content marketing engine. Bio:Since joining PCI in 2021, David has […]

Chris Fox

You need your copy to drive action. But how can you capture attention and create clarity in a precious few seconds with a handful of words? This session will explore the concepts of narrative transportation in copywriting. You’ll discuss the simple-yet-powerful elements of story that capture attention and how to pair them with you-focused language. […]

Kieran Mahoney

This session will show you how to create short-form video content that grabs attention and builds meaningful connections with your audience, clients and community members. It will cover essential strategies for producing videos that feel authentic, keep viewers engaged and are simple to execute—putting the power of video creation at your fingertips without the high […]

Sarah Williams

1. Understand you have more data at your disposal than you think 2. Determine the best ways to meet constituents where they are engagement-wise 3. Be able to identify what takes more time than it is worth Bio: Sarah is a Manager of Client Technology at Yurgosky, where she leads a team of consultants and […]