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Anna María Restuccia Bucciarelli

CEO & Founder of Bocca Bilingual

Value of Multilingual Marketing

Day

Thursday

Time

2:11 pm

Room

1

About the Speaker

Born in Venezuela, raised by Italians and married to a Salvadorian. Trilingual journalist, Spanish copywriter, translator and certified multilingual marketing expert. Graduated from the University of Oklahoma (OU).

Over 10 years of experience helping brands create well-written messages in Spanish and providing personalized and high-quality translation services.

Value of Multilingual Marketing

GO BEYOND WORDS

Diverse audiences deserve customization. Create new focused content and adapt existing efforts with both language and cultural differences taken into account. It is about truly connecting with your audience.

GROWING MARKET

Spanish is the second most spoken language in the U.S. and the U.S. Census projects that by 2050, one in three people in the U.S. will speak Spanish.

BUILDING CREDIBILITY

Connecting with Spanish speaking audiences in a meaningful way might require brands to invest in resources, high quality human translation and tools to build trust and credibility.

REINVENTING BRANDS

Stay ahead of the game. Successful and effective multicultural brands go hand by hand with contextually crafted messages. Write messages that are genuine and powerful.

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