April 16-17, 2026

MARCON OKC

Christopher Lloyd

CEO - Flight

Linkedin

The Map, the Monster and the Mission: A Storytelling Framework for Leading Teams and Moving Audiences

Day

Thursday

Time

2:04 pm

Room

Room #3

About the Talk
Marketing leaders are professional persuaders — whether we’re guiding our teams, advising clients, or shifting audience behavior. At the intersection of these disciplines lies the ancient art of storytelling. In this breakout session, we’ll explore how marketing leaders use narratives to create buy-in, break through resistance, and move audiences to action. Attendees will walk away with a practical, repeatable approach to persuasion that sharpens the message and strengthens alignment.
About the Speaker

Christopher Lloyd is Flight’s CEO with more than a quarter century of strategic marketing experience. His skills include leadership development, strategic planning, storytelling and business development. Christopher is an Emmy-winning producer with deep involvement in Oklahoma’s nonprofit community. He serves on the Boards of Trustees for the Oklahoma City Ballet, Leadership OKC, Lyric Theatre of Oklahoma, and Oklahoma Contemporary Arts Center. He is the former President of the OKC Philharmonic Associate Board.

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