Sr. Marketing Director at PCI Energy Solutions
We built a free AI tool called ISO AI, which our customers use daily for research. This is the story of that chatbot—what it taught us about our customers and how it created a marketing flywheel with the potential to double the effectiveness of our content marketing engine.
Bio:
Since joining PCI in 2021, David has established a cross-functional marketing team focused on elevating the brand through thought leadership. A strategic builder, he specializes in integrating customer insights and product marketing to drive growth.