April 17-18, 2026

David Christopher

Sr. Marketing Director at PCI Energy Solutions

How We Built a No-Code AI Tool That Customers Love... and a Marketing Flywheel

TBD @
Room

How We Used AI to Build a Tool Customers Love—and a Marketing Flywheel

About the Speaker

We built a free AI tool called ISO AI, which our customers use daily for research. This is the story of that chatbot—what it taught us about our customers and how it created a marketing flywheel with the potential to double the effectiveness of our content marketing engine.

Bio:
Since joining PCI in 2021, David has established a cross-functional marketing team focused on elevating the brand through thought leadership. A strategic builder, he specializes in integrating customer insights and product marketing to drive growth.

References:

ISO AI: https://www.pcienergysolutions.com/iso-rto-documentation-chatbot/
Lets Plan Trips: https://letsplantrips.com/