April 16-17, 2026

Erik Richison

Erik Richison

Head of Marketing, Americas @ Inventronics

LinkedIn Personal Branding and the New Creator Economy

Day

Friday

Time

11:04 am

Room

Breakout #4

About the Talk
LinkedIn is no longer just a digital resume. It is a platform for building trust, authority, and real business opportunity through personal branding. This session breaks down how the new creator economy is reshaping LinkedIn and what actually works today. Attendees will learn how to position themselves as credible voices in their industry, create content that earns consistent attention, and leverage LinkedIn to turn visibility into relationships, leads, and career growth. You will leave with practical, repeatable strategies you can apply immediately.
About the Speaker

Two of my greatest passions are technology and people. With over 12 years in the marketing world, I thrive in bringing specific messaging to niche audiences. There’s never a problem I can’t solve, or a marketing spend I can’t bring back to measure ROI (especially the ROI of a midday iced vanilla latte). I’ve launched marketing campaigns that have accumulated millions of eye balls and millions of dollars in revenue. Data always drives my decisions, and I take pride in making quick decisions based on past performance and future opportunity. There isn’t an analytics tool I’ve hated or a digital marketing platform I haven’t conquered. My ad campaigns are focused on fulfilling a need and created within the mind of the end user. I’ve grown social media platforms for national food brands, created companies from the ground up, launched marketing strategies that are creative & trackable, and own an overly dependent goldendoodle named Stanley. I know that last fact wasn’t necessary, but I felt I was getting overly verbose. I’m grateful for each day I get to learn how people think and meet new people who also love what they do. Thank you for stopping by and I hope by the time you get done reading this you will also be craving an iced vanilla latte.

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