Senior Creative Director at VI Marketing and Branding
“Breaking Through the Noise: How Emotion-Driven Marketing Wins” explores how brands can stand out in an AI-driven world by prioritizing emotional connection. Despite technological advances, consumers value human moments over material purchases, yet experience little joy in their daily lives. Modern consumers are increasingly fluid in their brand choices, making emotional engagement crucial for loyalty. Research shows that 63% of purchase decisions are influenced by emotional uplift, with emotional campaigns outperforming rational ones. Successful brands leverage empathy, authenticity, and emotional intelligence to create meaningful connections. The speech emphasizes that in today’s market, fostering genuine joy is key to long-term brand success.
Bio:
Erin Robinson brings a unique blend of warmth and honesty to her role as Senior Creative Director. Known for her quiet yet commanding presence, Erin’s insight, expertise, and creative vision are truly impactful. Her ability to connect with teammates, clients, and audiences stems from a foundation of empathy and integrity, ensuring that every decision she makes is both thoughtful and strategic. Erin doesn’t just lead the development of award-winning creative work that drives meaningful change—she embodies it in every aspect of her leadership.