In the ever-evolving digital landscape, driven by algorithms and real-time experiences, effective marketing calls for a revolutionary approach. Companies must tackle complex challenges by fostering talent and adopting structures with a horizontal perspective, capable of addressing multifaceted, multi-location issues. Ivonne’s keynote will delve into the world of lateral thinking, demonstrating how organizations can adapt to the quantum internet era, where consumer experiences are dynamically shaped and personalized by each individual’s data and actions. She will explore the importance of embracing horizontal structures and strategies to not only navigate this transformative landscape but also to seize limitless opportunities for efficient problem-solving and meaningful consumer engagement.