Juliana Lopez - MARCON OKC

Community over Campaigns: Building Relationships that Last

Day

Thursday

Time

1:04 pm

Room

Room #1

About the Talk

“It’s easy to talk about community in marketing, but much harder to show up for it in meaningful ways. In this session, attendees will learn what it takes to build relationships that last. Drawing from years of experience creating authentic partnerships with local nonprofits, small businesses, state agencies, and major brands, Juliana will unpack what works, what doesn’t, and what it truly means to collaborate with purpose. Attendees will learn how to identify aligned partners, set shared expectations, and build relationships that feel genuine on both sides. The session also explores how to navigate the challenges that come with community engagement, including misaligned goals, limited capacity, and differences in organizational culture that can shape everything from meeting expectations to communication styles. Folks will leave with a practical framework for building partnerships rooted in respect and reciprocity. This session is for marketers who want to move beyond campaigns and build connections that strengthen both their brands and the communities they serve.”

Founder, OKC Latina & hooliana Ltd. Co. | Community Builder & People Manager | OKC Creative

Juliana Lopez (she/her/ella) is a civic leader, strategist, and community advocate whose work spans grassroots organizing, public programming, and nonprofit development. She is the founder of hooliana Ltd. Co., a creative agency that partners with mission-driven organizations to design events, campaigns, and initiatives that build equity and deepen community engagement.
Juliana currently serves as the District Manager for the Uptown 23rd District Association and is the founder of OKC Latina, a community organization aimed at curating third spaces for people to feel connected to their culture and their city. She is also a key organizer of OKC Minority Enterprise Development (MED) Week, a city-wide effort that celebrates and strengthens the local minority business ecosystem.
Born and raised in Oklahoma, Juliana brings a deep commitment to inclusive, place-based work that amplifies historically underrepresented voices. She has been recognized for her leadership, collaborative approach, and creative strategies for local investment.

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