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Keynote Speaker

Noor Naseer

VP, Media Innovations + Technology, Basis Technologies

“Will Data Privacy Kill Advertising?”




9:05 am



About the Talk
“For nearly 2 decades, brands and businesses across industries have relied on 3rd party cookies to generate billions of dollars of ad revenue. From selling products to driving college enrollment to collecting political donations, this small but mighty identifier made tracking and identifying specific audiences pretty easy. With cookies now expected to expire in 2024 and with 80% of advertisers still dependent on them, today’s marketer faces an identity crisis and is desperately trying to figure out what to do next.
About the Speaker

Noor Naseer will break down what you need to know and what you need to do now about an evolved web ecosystem that is increasingly privacy-centric but also expecting brands to reach audiences with the precision of yesteryear. Noor Naseer is VP of Media Innovations and Technology at Basis Technologies. She leads client thought leadership and innovative media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. 

Noor has written for and been cited in industry outlets including Adweek, MediaPost and SmartBrief. She has spoken at events for the 4As, the American Advertising Federation, the American Marketing Association and SXSW. She hosts ad tech industry podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.

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