Noor Naseer will break down what you need to know and what you need to do now about an evolved web ecosystem that is increasingly privacy-centric but also expecting brands to reach audiences with the precision of yesteryear. Noor Naseer is VP of Media Innovations and Technology at Basis Technologies. She leads client thought leadership and innovative media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends.
Noor has written for and been cited in industry outlets including Adweek, MediaPost and SmartBrief. She has spoken at events for the 4As, the American Advertising Federation, the American Marketing Association and SXSW. She hosts ad tech industry podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.