Team Factor
We will talk through how to track profitability by project/client so you can back into your prices and make sure you’re making a healthy margin. We will also leave space for people to ask their own questions and get their own answers. Bio: Rachel, Stacey and Lisa all met each other working for a Fortune […]
David Christopher
We built a free AI tool called ISO AI, which our customers use daily for research. This is the story of that chatbot—what it taught us about our customers and how it created a marketing flywheel with the potential to double the effectiveness of our content marketing engine. Bio:Since joining PCI in 2021, David has […]
Chris Fox
You need your copy to drive action. But how can you capture attention and create clarity in a precious few seconds with a handful of words? This session will explore the concepts of narrative transportation in copywriting. You’ll discuss the simple-yet-powerful elements of story that capture attention and how to pair them with you-focused language. […]
Kieran Mahoney
This session will show you how to create short-form video content that grabs attention and builds meaningful connections with your audience, clients and community members. It will cover essential strategies for producing videos that feel authentic, keep viewers engaged and are simple to execute—putting the power of video creation at your fingertips without the high […]
Sarah Williams
1. Understand you have more data at your disposal than you think 2. Determine the best ways to meet constituents where they are engagement-wise 3. Be able to identify what takes more time than it is worth Bio: Sarah is a Manager of Client Technology at Yurgosky, where she leads a team of consultants and […]
KEYNOTE: Molly Brill
Information coming soon!
KEYNOTE: Meg Lewis
Workshop Description: You have something unique to offer the world that no one else can. Ready to transform that into a fulfilling career? This workshop shows you how to identify your distinct qualities, develop multiple revenue streams, and market yourself authentically. You’ll leave with practical strategies to translate your personality, interests, and skills into services, […]
Ashley Coffey
To provide participants with actionable strategies and tools for integrating AI into their marketing efforts, enabling them to enhance customer engagement, optimize campaigns, and improve ROI. Bio:Ashley Coffey is Chief Technology Futurist at Coffey & Consult and an experienced technology professional with over 10+ years of proven track record and a focus on complex and […]
KEYNOTE: Ashley Faus
Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers choose their own adventure, charting their own path across all channels. As marketers, we need to treat the buyer’s journey like a playground: people can enter and exit as they please, they can go in any order, and they […]
Brian Winkeler
Funny Business: How Humor Can Help Your Clients Laugh All The Way To The Bank(ing App Since Nobody Really Goes To Banks In Person Much Anymore) Brian Winkeler, Founder & Verbal Creative Director of Robot House, discusses the psychology behind his most celebrated work that has won major acclaim and also got him fired from […]