Rich Ross

““Why Great Videos Start Before the Camera Rolls” Everyone loves the magic of a great video, but the real magic happens before the camera starts rolling. In this session, I’ll break down why pre-production is 70% of the process and the secret ingredient to stress-free, high-impact video content. From audience research and wardrobe choices to parking logistics and creative planning, I’ll walk you through the behind-the-scenes details that can make or break a shoot. And once the final cut is approved? The work isn’t done yet. I’ll share the often-overlooked post-approval steps that ensure your video doesn’t just get made, it gets seen, shared, and delivers results. *I’ve also been working on a “”how to deal with/work with creatives”” if that’s more of interest.”