Steve Loftis is Director of Interactive at ICG•ADV, where he spends his days connecting the dots between people, ideas, and whatever new thing just dropped on the internet.
He’s been building things online since his first Geocities website on Windows 98, which probably explains his comfort living somewhere between strategy and experimentation. Curiosity made him a jack of all trades; the pace of a changing world keeps him there.
Steve’s driven by the idea of making things simpler, more useful, more human.
When the screens power down, he swaps pixels for printmaking, carving linoleum blocks by hand. It’s his reminder that real creativity doesn’t come from perfection; it comes from play. He likes to say his best ideas are his dumbest, and it’s what keeps the work alive, human, and full of surprise.