Vilona Michael

A panel on influencer marketing!

Panel Takeaways:

• The social landscape is ever-evolving. Be ready to pivot and adapt your influencer strategy to keep up with what’s trending.
• How the partnership impacts your brand’s goals – it’s not just counting likes – conversions and engagement is what matters.
• Bigger isn’t always better. It’s about finding the right fit—engagement often trumps reach
• When you invest in long-term partnerships, you create true advocates who will work with you beyond a single post.
• The right influencer partnership is built on authenticity. If your brand doesn’t align with an influencer’s values or content, their followers will sense it.

Bio:

Vilona Michael, marketing strategist and connector, has owned V.Marketing for 15 years, a full-service agency specializing in creating opportunities for brands to engage with their audiences through innovative, cost-effective strategies. Over the years, she has driven growth for districts, businesses, and communities, building an impressive client roster and reputation. Specializing in influencer marketing, social media, and PR, her “connection magic” amplifies brands. Known for her white-glove strategic approach, Vilona believes in the power of storytelling through connection. She’s ready to hear your story over coffee or happy hour…reach out to see how her proven strategies can elevate your brand. #getvilorganized