April 16-17, 2026

Yobana Beasley

Founder + CEO of July Digital Studio

Social in the Attention Economy

Day

Thursday

Time

2:04 pm

Room

Room #4

About the Talk
In today’s attention economy, every brand is fighting to be seen, but few know how to make people care. People can learn how to capture attention that lasts, not just gain views. Breakdown of content, funnel, and what actually leads to winning social strategies and a community that cares.
About the Speaker

Yobana Ruiz is the Founder + CEO of July Digital Studio, a viral social media agency helping better-for-you and lifestyle brands connect through social. Under her leadership, the agency has generated millions of views across platform, partnering with some of the world’s most recognized brands.

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